Speaker Seshes

At Flower Expo, we offer a unique series of conference panels known as Seshes, designed to foster open-form conversations among cannabis industry insiders. Each panel is tailored to address key topics relevant to the event’s cannabis landscape. Featuring a rotating lineup of discussions with experts from across the industry. brands, buyers, and other stakeholders have the opportunity to engage with thought leaders on the most important subjects impacting their businesses.

SEASON TWO | AUGUST 2024

Lansing, Michigan

To wrap up Season 2, Flower Expo made its debut in Lansing, Michigan, launching a fresh round of Seshes in a new state. Our Michigan series featured industry leaders from top brands such as TerrAscend, CCELL, and Left Coast Holdings, along with cutting-edge tech innovators from Genetica and Evergreen Digital. Marketing experts from The TOKE Agency, Dispenza Dispensary Marketing, and other key players also joined the lineup, making it a diverse and dynamic series of discussions.

Innovating and Scaling:
The Future of Cannabis
Retail and Cultivation

NEW EPISODE

Elevating Cannabis
Business: Innovations in
Retail, Marketing, and Technology

Maximizing Cannabis
Business Potential: Loyalty, Staffing, and Innovation

Harnessing AI and Digital Marketing for Cannabis Industry Success

SEASON TWO | JUNE 2024

Greenfield, Massachusetts

Our industry event exceeded expectations, with Season 2 of our Greenfield Seshes as a standout highlight. The panels featured insights from cannabis veterans, tech innovators, and media icons representing organizations like Curaleaf, Gentlemen Smugglers, DAZED, GreenState (a Hearst company), and The Bluntness.

Evolving Trends
in the Cannabis Industry

OGs in the Industry:
From Gray Market to
Legal Business

Elevating Your Brand:
Shaping the Conversation

Challenges & Opportunities
for Social Equity Brands

SEASON ONE | JUNE 2023

Greenfield, Massachusetts

Set against the foothills of the Berkshire Mountains in western Massachusetts, the inaugural Flower Expo began as a concept event. Our top priority was to challenge industry norms and focus on authenticity around the plant. This is where Seshes was born—a panel series curated by industry-leading founders from brands like Coast Cannabis, Perpetual Brands, and PAX. These inspiring thought leaders became part of a pivotal moment in cannabis history, joining our rotation of speakers and sparking conversations that shaped the industry.

Scaling Up: Building a
Multi-State Cannabis Business

Surviving and Thriving in the
Massachusetts Cannabis
Retail Market

Big Hope Project:
Guiding Light Re-Entry Series